Mall West End Redevelopment: Property Development in Atlanta

Last Updated on: 28th February 2025, 08:41 am

Atlanta is on the brink of a transformative moment with the Mall West End Redevelopment project. This ambitious initiative aims to convert a 1970s-era mall into a thriving mixed-use community hub. The project spans 1.7 million square feet across 12 acres, blending retail, residential, and public spaces to create a vibrant urban landmark¹.

The redevelopment will feature 120,000 square feet of retail, including a grocery store, fitness center, and local boutiques, alongside 893 mixed-income rental units. A significant portion of these units—271—will be designated as affordable housing, ensuring accessibility for a diverse range of residents².

Strategically located near MARTA’s West End Station, this project underscores Atlanta’s commitment to affordable housing and urban revitalization. Construction is set to begin in 2025, marking a new chapter for the West End¹.

Key Takeaways

The Mall West End Redevelopment will transform a 1970s mall into a 1.7 million-square-foot mixed-use community.
The project includes 120,000 square feet of retail space and 893 mixed-income rental units.
271 units are reserved for affordable housing, addressing Atlanta’s need for accessible living options.
Construction is scheduled to start in 2025, near MARTA’s West End Station.
The redevelopment reflects Atlanta’s commitment to urban development and community transformation.

Mall West End Redevelopment Property Development Atlanta: Vision for a Transformed Community

The vision for the Mall West End Redevelopment is to create a vibrant, culturally rich landmark in Atlanta’s West End. This ambitious project aims to transform a 53-year-old shopping facility into a thriving mixed-use community hub³. The redevelopment spans 12 acres, blending retail, residential, and public spaces to create a dynamic urban environment.

Project Scope and Mixed-Use Details

The project includes 120,000 square feet of retail space, featuring a grocery store, fitness center, and local boutiques, alongside 893 mixed-income rental units⁴. A significant portion of these units—271—are designated as affordable housing, ensuring accessibility for a diverse range of residents⁵.

Additional components include 150 beds of student housing, a 150-key hotel, and 12,000 square feet of medical office space⁵. These elements ensure a well-rounded community hub that addresses various urban and housing needs.

Mall West End Redevelopment Plan

Strategic Partnerships and Investment Outlook

The project is supported by strategic partnerships with BRP Companies and the Prusik Group, essential to the project’s vision⁵. The redevelopment effort is also backed by several non-profit and city-backed entities, ensuring a collaborative vision.

The total projected cost for the mixed-use development is $450 million, with $19.1 million already secured for acquisition⁵. Construction is expected to begin in 2025, with phase one completion slated for 2026⁵.

Component	Details	Space
Residential Units	893 mixed-income rental units	N/A
Retail Space	Grocery store, fitness center, boutiques	120,000 sq.ft.
Community Amenities	Student housing, hotel, medical offices	N/A

This project reflects a commitment to transforming the community and addressing urban needs, setting the stage for a dynamic future for the West End.

Innovative Mixed-Use Development and Affordable Housing Solutions

The Mall West End Redevelopment project is a shining example of modern urban planning, blending retail, residential, and community spaces to create a vibrant hub. At the heart of this transformation is a 120,000-square-foot retail area, featuring a grocery store, fitness center, and local boutiques, designed to meet the daily needs of residents and visitors alike⁵.

Mall West End Redevelopment Community Hub

Retail, Fitness, and Community Amenities

The retail offerings are complemented by a state-of-the-art fitness center and expansive community spaces, including public greens and resident lounges. These amenities not only enhance the quality of life for residents but also foster a sense of community, making the Mall West End a desirable destination for both living and leisure.

“The integration of retail and community spaces is a cornerstone of this project, ensuring it becomes a vibrant urban landmark.”—Project Lead⁶

Residential Units and Workforce Housing Initiatives

The project includes 893 mixed-income rental units, with 271 designated as affordable housing. This initiative addresses the growing need for accessible living options, ensuring a diverse and inclusive community. The units are thoughtfully designed to cater to various household needs, supporting urban development goals.

Hospitality, Student, and Medical Office Components

Adding to the project’s versatility, a 150-key hotel, student housing, and medical offices are integrated into the master plan. These components not only diversify the community offerings but also contribute to the local economy, creating a dynamic and interconnected environment.

Component	Details	Space
Retail Space	Grocery store, fitness center, boutiques	120,000 sq.ft.
Community Amenities	Public greens, pool, lounges	N/A
Residential Units	893 mixed-income units	N/A

Proximity to the Beltline and Atlanta Beltline trail further enhances the project’s appeal, promoting active living and community engagement. This carefully planned development is set to redefine urban living, making the Mall West End a model for future projects.

Community Engagement and Urban Impact in Atlanta’s West End

The Mall West End Redevelopment is more than just a construction project—it’s a community-driven initiative aimed at preserving the cultural essence of the West End while embracing modern urban development. By actively involving residents through public forums, surveys, and innovative digital time capsules, the project ensures that the voices of the community are heard and valued⁷.

Legacy Tenant Preservation and Temporary Relocation

To maintain the neighborhood’s identity, the redevelopment team is committed to preserving legacy tenants. Temporary on-site relocations are being arranged to ensure these businesses can continue serving the community during construction⁷. This approach not only supports local businesses but also fosters continuity and trust within the community.

Public Forums, Surveys, and Collaborative Planning

Transparency and collaboration are key pillars of this project. Through regular public forums and online surveys, residents can share their thoughts and shape the future of the West End⁷. This inclusive process ensures that the redevelopment reflects the community’s needs and aspirations, creating a space that truly belongs to everyone.

Community Engagement in Atlanta's West End

Partners like BRP Companies and the Prusik Group are instrumental in facilitating this collaborative effort. Their involvement underscores the importance of teamwork in achieving the project’s goals⁷.

By balancing new developments with respect for existing community relationships, the Mall West End Redevelopment sets a benchmark for urban revitalization. The project’s focus on inclusive growth and cultural preservation ensures that the West End will remain a vibrant and proud part of Atlanta’s urban landscape for years to come⁷.

Conclusion

The Mall West End Redevelopment is poised to redefine Atlanta’s urban landscape, marking a significant step forward in innovative city planning. This transformative project, valued at $450 million, will span 12 acres, offering a blend of retail, residential, and community spaces⁸.

The development includes 120,000 square feet of retail space, featuring a grocery store, fitness center, and local boutiques, alongside 893 mixed-income rental units⁹. A significant portion of these units—271—will be designated as affordable housing, ensuring accessibility for a diverse range of residents¹⁰.

For more details on this ambitious project, visit Mall West End Redevelopment to stay updated on its progress and community initiatives.

FAQ

What is the goal of the Mall West End Redevelopment project?

The project aims to create a vibrant, mixed-use community in Atlanta’s West End. It focuses on affordable housing, retail spaces, and community amenities to enhance urban living while preserving the area’s heritage.

How does the redevelopment incorporate affordable housing?

The project includes a significant number of workforce housing units, targeting residents earning up to 80% of the Area Median Income (AMI). This ensures affordable options for teachers, healthcare workers, and other essential professionals.

What role do BRP Companies and the Prusik Group play in this project?

BRP Companies and the Prusik Group are lead developers and strategic partners. They bring expertise in mixed-use developments and a commitment to community-focused urban projects.

What amenities will be available to residents and visitors?

The redevelopment will feature a fitness center, retail shops, dining options, and green spaces. These amenities are designed to foster a sense of community and convenience.

How does the project align with the Atlanta BeltLine initiative?

The site’s proximity to the Atlanta BeltLine makes it a key location for connecting residents to trails, transit, and other urban hubs. The project supports the BeltLine’s vision of inclusive growth and accessibility.

When is construction expected to begin and end?

Construction is anticipated to start within the next year, with phased completion over several years. Exact timelines will be shared as the project progresses.

How can I stay updated on the Mall West End Redevelopment?

Regular updates will be provided through public forums, email newsletters, and the project’s official website. Residents can also participate in community surveys to share feedback.